Optimize for Google News, Google Search & AI Overviews
Top Optimization Secret for Google Discover, Google News, Google Search & AI Overviews (Full Explanation)
1. Google Discover Optimization
Google Discover surfaces engaging, high-quality content based on user interests. Your website’s topics or blog posts can perform well if you optimize them correctly.
What to do:
1. Use Large, High-Quality Images
• Minimum Width: 1200px
• Aspect Ratio: 16:9 (preferred)
• Use <meta name=”robots” content=”max-image-preview:large”> to enable large image previe
2. Write Evergreen & Trend-Based Content
• Evergreen topics: SEO strategies, WordPress tips, coding tutorials
• Trending topics: AI changes in digital marketing, Google algorithm updates, cybersecurity trends
3. Optimize Content for Engagement
• Compelling headlines (without clickbait)
• Use first-person storytelling, case studies, and real-world examples
• Break content into sections for easy readability
4. Implement Article Schema
• Use BlogPosting schema for general posts
• Use Article or TechArticle schema for technical content
2. Google News Optimization
Google News favors authoritative, well-structured content in tech and digital marketing.
What to Do:
1. Follow Google News Content Guidelines
• Your site should have original reporting, author bios, and a clear editorial process
2. Use NewsArticle Schema
For example:
{
“@context”: “https://schema.org”,
“@type”: “NewsArticle”,
“headline”: “Google’s Latest Core Update: What It Means for SEO”,
“image”: [“https://yourwebsite.com/image.jpg”],
“author”: {
“@type”: “Person”,
“name”: “Your Name”
},
“publisher”: {
“@type”: “Organization”,
“name”: “Your Website”,
“logo”: {
“@type”: “ImageObject”,
“url”: “https://yourwebsite.com/logo.png”
}
},
“datePublished”: “2025-03-23”,
“dateModified”: “2025-03-23”
}
3. Submit Your Site to Google Publisher Center
• Go to Google Publisher Center and submit your site
• Provide accurate content labels (e.g., Technology, Business, Digital Marketing)
4. Regularly Publish Industry Updates
• Post timely news on Google updates, AI trends, or digital marketing changes
3. Google Search & Other Google Services
Google Search (Featured Snippets & Rich Results)
Use FAQ Schema & How-To Schema
• Ideal for tutorials like “How to Set Up a WordPress Site”
For example:
{
“@context”: “https://schema.org”,
“@type”: “HowTo”,
“name”: “How to Optimize a WordPress Website for SEO”,
“step”: [
{
“@type”: “HowToStep”,
“name”: “Install an SEO Plugin”,
“text”: “Use a plugin like Yoast SEO or Rank Math.”
},
{
“@type”: “HowToStep”,
“name”: “Optimize Your Permalinks”,
“text”: “Set up SEO-friendly URLs in WordPress settings.”
}
]
}
Write Question-Based Blog Titles
• Example: “What Are Google Core Updates & How Do They Impact SEO?”
• Format articles to answer questions concisely in first 100 words
• Ensure fast load speeds, mobile responsiveness, and low CLS (Cumulative Layout Shift)
4. Google Perspectives (New Feature in Search)
Google Perspectives is a new search feature that prioritizes first-person experiences, case studies, and expert opinions.
Create First-Person Case Studies & Personal Insights
For example:
• “How I Grew My WordPress Blog to 100,000 Visitors in 6 Months”
• “Lessons Learned from Running a Digital Marketing Agency”
Use Structured Data for Expert Reviews
• If reviewing SEO tools, WordPress themes, or marketing software, implement Review schema
5. Google’s AI Overviews & Bard Integration
With Google integrating AI-generated overviews into search, content must be concise, authoritative, and well-structured.
Write Clearly Structured, Data-Backed Content
• Use bullet points, numbered lists, and bold key terms
• Add statistics and real-world examples
Keep Content Up to Date
• Regularly update old articles with new insights (especially for SEO & digital marketing)
Final Recommendations
For Google Discover:
• Use large images (1200px+) and compelling, engaging titles
• Focus on evergreen & trend-driven topics
• Implement Article schema
For Google News:
• Follow News content guidelines
• Use NewsArticle schema
• Submit your site to Google Publisher Center
For Google Search & AI Overviews:
• Implement FAQ & How-To schema
• Write concise, direct answers
• Optimize Core Web Vitals
For Google Perspectives:
• Create case studies, personal insights, and expert opinions
• Use Review schema for tech tool reviews
FAQs
How can I make my content appear in Google Discover?
To optimize for Google Discover, use high-quality images (1200px wide), create engaging evergreen and trend-based content, and implement Article Schema.
What type of content performs well on Google Discover?
A2: Both evergreen (SEO guides, WordPress tips) and trending topics (AI advancements, Google updates) work well. Content should be engaging and well-structured.
How important are images for Google Discover?
Very important! Google Discover favors large, high-quality images (at least 1200px width) with a 16:9 aspect ratio. Use <meta name="robots" content="max-image-preview:large"> to enable previews
How do I get my site listed on Google News?
Follow Google News content guidelines, publish authoritative news content, use NewsArticle Schema, and submit your site to Google Publisher Center.
Does Google News require frequent updates?
Yes, sites that publish timely industry updates, tech trends, or Google algorithm changes have a higher chance of appearing in Google News.
What is NewsArticle Schema, and why is it important?
NewsArticle Schema helps Google recognize and categorize your content as news, improving visibility in Google News and search results.
How can I rank for featured snippets on Google?
Use FAQ and How-To Schema, write question-based headlines, and structure your content with concise answers in the first 100 words.
What are Core Web Vitals, and why do they matter?
Core Web Vitals are key website performance metrics (LCP, CLS, FID). A fast, mobile-friendly site improves search rankings.
How does Google’s AI Overview impact SEO?
Google’s AI-generated summaries prioritize clear, authoritative, and well-structured content with real-world data and statistics.
What is Google Perspectives?
Google Perspectives highlights first-person experiences, expert opinions, and case studies in search results.
How can I optimize for Google Perspectives?
Write personal insights, case studies, and expert opinions, such as “How I Grew My Blog to 100K Visitors in 6 Months.”
Does Review Schema help with Google Perspectives?
Yes, if you review SEO tools, WordPress themes, or marketing software, adding Review Schema helps increase visibility.
See also:
72 Proven Power Words That Drive More Traffic
10 Pinterest SEO Hacks to Boost Visibility & Get More Clicks
Best Ways to Rank Higher on Google in 2025
7 Top AI Tools for Digital Marketers: SEO, PPC & Traffic
5 Powers of Digital Marketing that Help Businesses
Samuel Okeke is a highly experienced and skilled Website Developer, Computer Lecturer, IT Instructor, Digital Marketing Expert, Computer Engineer, and Author with over a decade of experience in the educational, digital marketing and IT sectors. He has proven track records of developing and sustaining successful educational projects, including Acadlly, Audio School, and Certifications Exam Prep. He possess a strong passion for education and a commitment to making a positive impact on people and society.
