Commerce

PUBLIC RELATIONS / CUSTOMERS SERVICES | FUNCTIONS, IMPORTANCE, MEDIA

Public relation is the image building done by an organization to give the public favourable impression about its aims and policies.  FUNCTIONS OR IMPORTANCE OF PUBLIC RELATIONS It ensures the maintenance of a favourable relationship between an organisation and the general public It helps to increase the goodwill of a company or business It is

PUBLIC RELATIONS / CUSTOMERS SERVICES | FUNCTIONS, IMPORTANCE, MEDIA Read More »

ADVERTISING | TYPES. FACTORS, FUNCTIONS, ADVANTAGES, DISADVANTAGES

Advertising is the branch of commerce which deals with promoting sales of goods, services or ideas through messages that are meant to inform, educate and persuade the general public by means of various methods such as newspaper, radio, television.  FUNCTIONS OF ADVERTISING Creation of demand for goods and services Informing customers about the existence of

ADVERTISING | TYPES. FACTORS, FUNCTIONS, ADVANTAGES, DISADVANTAGES Read More »

INTRODUCTION TO MARKETING | DEFINITION, FUNCTIONS, CONCEPT

Marketing may be defined as the process of assessing consumer needs, wants, preferences and demand; designing and producing goods and services that will satisfy such wants and moving such gods and services to the final consumer at a profit to an organisation.  Importance of Marketing to the Economy It encourages mass- production which leads to

INTRODUCTION TO MARKETING | DEFINITION, FUNCTIONS, CONCEPT Read More »

WHOLESALE TRADE

Wholesale trade (wholesaling) involves the buying of goods in large quantities from the producers or manufacturing and re-selling in small quantities to retailer. A wholesaler is a trader who purchases goods in large quantities from the manufacturing and sell in small quantities to the retailers.   FUNCTIONS OF THE WHOLESALER To the Manufacturer He gives

WHOLESALE TRADE Read More »

RETAIL TRADE

Trade (Trading) is the buying and selling of goods and services. It is divided into Home Trade and Foreign Trade. Home Trade involves the exchange (i.e. buying and selling) of goods and services within a country and sub-divided into wholesale trade and retail trade.   RETAIL TRADE Retail trade involves buying in small quantities from

RETAIL TRADE Read More »

PRODUCTION

Production is the changing of raw materials into finished goods and the distribution and provision of goods and services in order to satisfy human wants. Production is also referred to as the creation of utility. (Utility is the ability of any commodity or services to satisfy human wants).  TYPES OF GOODS CAPITAL GOODS (PRODUCER GOODS):

PRODUCTION Read More »

OCCUPATION

Occupation can be defined as any job that is legal in which people are engaged in order to earn a living. CLASSIFICATION OF OCCUPATIONS Occupations are classified into six major divisions namely: Extractive Occupation Manufacturing Occupation Constructive Occupation Commercial Occupation Direct Services Indirect Services   EXTRACTIVE OCCUPATION: This involves all kinds of works concerned with

OCCUPATION Read More »

TERMS OF TRADE

SPECIAL TRADE TERMS AND MEANS OF PAYMENT TERMS OF QUOTING PRICE. CIF (Cost, Insurance and Freight): A price quoted CIF simply means that it includes the cost of goods insurance, carriage to the port of destination but exclude delivery from the dock to the purchaser’s premises. The importer is responsible for other charges. FOB (Free

TERMS OF TRADE Read More »