DIRECT ADVERTISEMENT Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging , email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising. […]
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INFORMATIVE ADVERTISING Informative advertising is the delivery of advertising messages through mass media with the intent of informing a target market about the benefits offered by a new product or innovation. COMPETITIVE ADVERTISING What is competitive advertising? Promotional technique in which an advertiser claims the superiority of its product over competing product(s) by direct
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Advertising is widely used to promote a product or a service. Value-added agriculture is no exception. In fact, value-added agriculture provides some unique advertising opportunities and challenges. Advertising is controlled communication about a product. Definition of Product Advertising Product advertising is any method of communication about the promotion of a product in an attempt to
What is Branding? A brand is the combination of a name, words, symbol, or design that identifies the product and a company and differentiates it from the competition. Branding serves as a way for consumers to quickly and easily identify one product from another and to associate them with quality attributes related to the brand
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. Advantages
Animal disease, an impairment of the normal state of an animal that interrupts or modifies its vital functions. African horse sickness African horse sickness (AHS) is a highly fatal, non-contagious, infectious disease, of horses, mules and donkeys caused by AHS virus. African swine fever African swine fever (ASF) is a haemmorhagic fever of domestic
The functions of a farm manager can be grouped into five major headings: (a) Organisation (b) Administration (c) Production (d) Marketing and (e) Evaluation. Organisation (i) The farm manager secures suitable land for farming. (ii) He determines what to produce. (iii) He determines the scale of production. (iv) He procures loan or capital for farming.
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Management refers to the person or group of persons who co-ordinate, organize and control the use of other factors of production. In other words, the person(s) who combine other factors of production (land, labour and capital) to produce goods and services is called the entrepreneur or management. Management determines when to produce, what to produce,
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Capital includes all man-made productive assets which are used in production. In other words, these are assets made by man to enable him to produce goods and services. Features of Capital (i) Capital is also a factor of production. (ii) Examples of capital include, hoe, cutlass, tractor, farm building, cash in hand, plough, etc. (iii)
Labour includes all forms of productive human efforts put into or utilized in production. It also refers to man’s mental and physical exertions generated in the process of production. Features of Labour (i) Labour is also one of the factors of production (ii) Human efforts can be intellectual or mental, manual or physical, provided it
LAND Definition: Land refers to where productive activities such as growing of crops, rearing of animals and establishment of farmstead, etc, are carried out. Features of Land (i) Land is one of the factors of production. (ii) Land is the gift of nature or a natural resource. (iii) It is immobile and a fixed factor.
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A crop is a plant which is cultivated by man for some beneficial purposes. Crops can be classified based on (i) life cycle (ii)morphology (iii) uses. CLASSIFICATION BASED ON LIFE CYCLE The life cycle of a crop is the period from planting of seed to maturity of the crop. Based on life cycle, crops can
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ENVIRONMENTAL FACTORS AFFECTING AGRICULTURAL PRODUCTION (CROPAND ANIMAL DISTRIBUTION AND PRODUCTION) CLIMATE: This is defined as the average weather condition of a place measured over a long period of time. FACTORS OF CLIMATE: It includes rainfall, relative humidity, temperature, light, wind, pressure. Each of the factors has its own influence on agriculture. This is shown
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LAND TENURE SYSTEM IN NIGERIA Land ownership ranges from individual ownership to communal ownership. In the individual ownership system, land is held by the family who can farm on it, build on it, pledge it for money or sell it. In communal ownership system, the land belongs to the community which may be an extended
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LAND Land is man’s natural endowment (the gift of nature). It is the solid part of earth’s surface (the soil and its mineral resources) where production like farming and livestock management takes place. GENERAL CHARACTERISTICS OF LAND It is fixed in supply and its value rise steadily in response to increasing demand for it. The
MEANING OF AGRO-ALLIED INDUSRIES Agro-allied industries/Agro-based industries are industries which depend on agriculture for their raw materials in order to operate successfully. In other words, agro-based industries require the supply of agricultural raw materials in order to provide some finished products that are essential for human and animal consumption. EXAMPLES OF AGRO-ALLIED INDUSTRIES AND
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Science and Technology has played significant roles in the development of agriculture in Nigeria and many other countries of the world. These roles include Modern farm machinery: – The development of modern farm implement such as tractor, plough, planter, harvester, sheller to replace old simple tools such As hoe and cutlass has been made possible
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ROLES OF GOVERNMENT IN AGRICULTURAL DEVELOPMENT Agricultural activities are controlled or directed in one way or the other by government through their ministries of agriculture. They draw up policies and programmes, they make regulations for those concerned with agricultural development, they grant loans or credit facilities and subsidy, finance research, establish farm settlements and supply
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Inadequate Land / Land Tenure System There is problem of enough agricultural land production as a result of situation arising from the system of land. Land is communally owned in Nigeria and no person can lay sole right over the land. People who have capital find it difficult to obtain land for investment. SOLUTION (i)
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SUBSISTENCE AGRICULTURE Subsistence agriculture is defined as the type of agriculture which is concerned with the production of food (cultivation of crops and rearing of animals) by the farmer to feed himself and his family only. It is also known as peasant farming because it is practiced by poor farmers. It is done on a
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